Tag Archives: share posts

How do you measure ROI in todays Social Media world?

R.O.I.That is a very tough question – so I will start with questions for you.

How much do you spend on the printed phone book?
Consider moving that money over to Social Media – because (almost) NO ONE uses the phone book anymore, and you should stop killing trees.

Because of the way Social Media interacts – your old way of measuring ROI (with the phone book) is obsolete – just like the phone book. How can I be so harsh? Well, I am just being blunt. Our story starts, long ago, when the printed word was king and the internet was just a “fad”.
Back then – You placed an ad in the phone book – your phone either rang or it didn’t – simple right?
OK – put your memory to the test – how many other mediums did you use to to support that phone book ad?
Did you use TV? Maybe a local cheap cable channel.
How about radio? FM stations were awesome up until the iPod could work with your car radio.
What about all the other print? Newsprint in the local paper, community paper, billboards, flyers on the windshields of cars in parking lots.

SO really – think again how much you used to spend and REALLY think of how you measured your ROI. You more than likely just figured that you got more calls, made more business and that you made more than you spent – which is just as silly as saying I spent $2000 on Social Media and I got nothing for it.
Reality check – Social Media takes time and participation. The best Social Media Expert in the world still has no idea about your interaction with your clients. So if you are not participating in your program you have no one to blame but yourself. With that in mind…

A good Social Media program will have your Marketing Specialist coordinating your efforts with:
Your Employees
Your Clients
Your Prospects
Your charities or community involvement

This should include

Yes, you have more places to check and respond – other than just the phone. Here is another thing to remember – more people use Text, Email, Social Media to communicate than they do the phone.
Think about it – when was the last time you tried to call on the phone and was put on hold for more than a minute?
You more than likely: hung up – sent a text, email or tried another number. I would be willing to bet an internet search was involved also.
So if you did it – why would you think for even one second your customer wont?

Everyone talks about measuring ROI and my 2 cents is to measure Y.A.P.  – Your Active Participation. If your YAP is the best it can be, then you will know that when the time comes – and your customer needs you – you will be available, no matter which way they try to contact you.
If they can’t talk to you today and get a response by the next business day, you can bet they will find and talk to someone else.



Playing YouTube videos on Twitter

This past week I discovered YouTube videos playing on Twitter.  Big deal?  You bet.

I have not always been a tweeter, in fact, I use it more because I “have to” as opposed to “need to”.  I am in front of a computer most of the day, and Twitter really is more mobile friendly, so when I am walking in nature, the last thing I want to do is be on Social Networks.  Sure I use my phone for pictures, but that is about it.

I think that is about to change.  I am an avid video hunter.  I use YouTube mostly for music and band rehearsal.  Rediscovering songs of my youth and along the way finding other little known treasures is fun and puts variety in my shows.  I know I can put a link in my Twitter and share my videos.  I did that back in 2009, when GoodDayLA used to have the Twitter Feed on their webcast of the show.  That is still true (as of this of writing) for embedded feeds on websites.   The change is on Twitter on your desktop.  The video plays right on Twitter, just like it does on Facebook.  Now, I am thinking I missed something.  Something this huge should have had fanfare and been written about.  Heck, where is the press release from Twitter?  Nothing.  I looked before writing this so as to not be a fool.  If you know this, comment when please.  I found one article by NY Times Blog “Bits” about the MOBILE feed be able to support video, and how it was tested with an NBA game, but other than that, nothing that addresses this change which is making me look at Twitter myself.

Here is a screenshot:

Twitter Screenshot

Amazing! You cannot do it here on the blog – I took the picture straight of my Twitter feed. On the feed you can Play the video without getting redirected to YouTube. This is big. It still is a bit clunky as it opens up the individual Tweet to play the media. I would like to see that go away. This alone has prompted me to install Twitter on my phone and give it a try. I let you know what I really think as time goes by.

Chasing The Rabbithole:

Going down this Rabbithole I got sidetracked and rediscovered “The Kinks”.  While most people know “You Really Got me” and Lola” – many people do not know this band started in 1963 and went for over 30 years! Here are a few songs worth rediscovery:

Celluloid Heroes
Jukebox Music
Price of the Punks
Low Budget
Dead End Street
Where have all the good times gone
All Day and all night
Sunny Afternoon
Come Dancing


Kevin Bacon and Twinder – is there a connection?

Yesterday the world was sharing this very funny video by Kevin Bacon.  Unless you live under a rock, you have probably seen it.  For those that haven’t, Kevin very seriously tries to address Millennials about 80’s awareness.  I laughed at the “getting nuked” part – since I lost a couple of friends that way also.  But something about it bothered me. 

The first time I saw it, he said something about Twinder.  I dismissed it at a purposeful mispronunciation of Twitter, a crack at my generation and our mixing up our social sites.  Many of my friends’ call Facebook Facecrack since it tends to be addicting.  I have heard people call Myspace Myface and so on.  I have heard friends refer to Myface, Spacebook, Facecrack (my favorite) and so on.  Then I shared the video with my wife and when he said it again – I thought “wait – is there such a thing as Twinder?”  The horrified thought that I was one-upped by a celebrity regarding any legitimate social site was appalling to me since social media marketing is my job.  I had to Google it immediately! Twinder is a proposed search engine for Twitter – based in cloud computing (that is my simple understanding from reading it  once – read more yourself) I see many sites come and go so I really don’t pay a lot of attention until it at least becomes a factor.  Then again, I usually at least know what each site or application is, even if their existence is a blip.  How did I miss this?

This thought continued to plague my dreams and was even wondering over breakfast “did Kevin Bacon drop the word Twinder as part of a clever marketing scheme?”  WOW!  What a sneaky way to get the word out.  Bury the single word “Twinder” in a joke PSA that has a major show (The Following) perceived as the money behind the joke.  Because guess what?  It made me look Twinder and discover it was at least a thory.  Now that I read about it, of course I wanted to try it.  So this morning I set to work, Googling furiously and reading every single reference I could find (truth, I spent 15 minutes).  I found one Google reference “Twinder app” and found an announcement from Reddit 4 days ago that Twinder app was now available.  That took you to gotwinder.com to find your long lost twin, which laughed at me for believing Twinder was real – which then took you to Tinder.com, another matchmaking site.  Other than that, this looks a rabbit hole – or is it?  Did Kevin do it on purpose?  Does he have a stake in the real Twinder?  Or is it all just a big joke?  You decide.

Earlier this morning before I had coffee – I misspelled Keven – I have corrected it – I was late to work at the time.  Please excuse me Kevin – I thought it looked wrong!