Tag Archives: Flotsam and Jetsam

Changing Life Focus

It’s official, I am 50 and have decided to take on my bucket list.
Late in 2015, I started to get disillusioned with what I was doing as a career.  Don’t get me wrong, I love marketing, social media, video and other work, but my true passion, music always seemed to take a back seat.

As 2015 drew to a close, I kept wondering why some made a living at music and I could not.  Then, on New Year’s Eve, I had an epiphany.  The truth of the matter was – I was blocking my own way.  In order for one to be happy and achieve all you can, one must remove the shackles of what one believes they cannot do.  So, my New Year’s Resolution became – BE a musician, first and foremost.  This was truly a scary proposal because I did not want to be a starving musician.  You can’t quit your dayjob, right?  Nothing can be further than the truth.

Now, I am not saying anyone should just up and change their life.  What I am saying is to be true to yourself.  If you are good at something, great!  That does not mean you need to do that for a living if it means sacrificing your passion.  I love marketing, I just don’t want to market everyone else’s products anymore.  I was offered business partnerships for several companies to launch or expand their product lines during the second half of 2015, all with excellent financial potential.  Something kept nagging me in the back of my brain though, causing writers block, web design block, marketing block, let’s face it, I was just blocked.  I kept thinking to myself – as soon as I do this, then I can do music again.  Well, the reality is you must put ALL your effort into your endeavors to achieve what you want.  Engaging in a new business would require at all my focus for at least a year or two, then maybe I could have some time to get back into music.   So, in about 5 years I might be gigging part time.  Establishing a band takes time also, so, really I might be gigging enough to make a few dollars part time to support my hobby by the time I am 60.  Wait – 60?

Noooo!  This all hit me hard New Years Eve.  I would most likely have to wait till I was 60 to get to my lifelong dream, and then have about 5 years doing it.  That would not do.  So, I thought about where I lived, who I could contact, what place would be best for me to make an actual living at music at my age.  The choice became so  clear once I focused on it.  Las Vegas!  I lived here from 1999 to about 2008, when the housing market crashed.  I saw more live music in that time than in my entire life before.  Casinos, bars, restaurants, clubs, parks, all have have entertainment here constantly, 7 days a week, even the streets have paid musicians and entertainers, not to mention private parties and corporate events.

I literally decided to move back on January 1, 2016.  By the end of January, I had secured a lease on a music studio.  I moved in Feburary 2 and began rehearsing by myself in my new “office”.  I ran an ad on Craigslist and wouldn’t you know it, the first bass player and drummer that came to try out fit perfectly with my musical tastes, style and vision.  Amazingly enough, once I decided to become a full time musician and put all my thoughts and effort into it, the pieces just happened to come together amazingly fast.

I am writing this just 2 weeks after my 50th birthday, my first writing since September 2015.  The band is sounding great, my writers block seems to have lifted, and I have a renewed sense of purpose.   I will get to market and do what I love, for me.

In conclusion, to anyone who reads this, do what you must, but you must do what you love.  Sure, there are risks and it is scary.  But you only live once and you don’t ever want to wake up one day and say to yourself “I wish I had tried to…?”  If you find yourself saying that now, maybe its not too late.

 

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Identifying your Target Market: Who are you talking to?

I updated have updated a few items.

WilliamHard

Every businessperson knows one must identify their potential market.  That is what demographics is all about, right?  Not so fast, my friend.  In today’s ever-changing world, we now need to incorporate a new factor, the generation.  The lines blur between generations and two people 5 years apart may identify themselves with the older or younger generation. A person born at the end of Generation X might identify with Y and
a person born at the beginning of Generation X might identify with the Baby Boomers.  Everything plays a factor now including where they grew up, if their parents were divorced or not, how much they and their parents make. Let’s take a look at the description of each generation, not their actual age, although I do reference what years each is most likely born.

The Greatest Generation

Born between 1901 and 1925, this generation also has been called the Depression…

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Tesla – Huzzah!

I love cars.  I love horsepower, driving fast, the thrill of cornering racing – all of it.

I love technology.  Computers, music equipment, audio, video, communication devices.

Combine my 2 favorite loves and what do you get?  Tesla!

I have been fascinated with the man, the myths, the band (80’s) and now the car.   Nickola Tesla to me represents the underdog with a vision.  Elon Musk has rightfully named his car.  I applaud the “stick it to the man” attitude of Tesla Motors.  Telling the dealerships where to go.  Telling the oil barons where to go.  All the while giving us a sexy, powerful vehicle AND putting in charging stations (Tesla owners use them for FREE) enabling us to go where we want.  79 Supercharging stations in America according to their blog.  Drive from LA to Chicago and New York for FREE!  WOW.  The all wheel drive family truckster comes out in 2015.  Rumors are that after the Gigafactory is finished they will be able to produce a low-priced car.   If that vehicle is under 20k and I don’t have to fuel it – sign me up!  Tesla – putting the innovate back into motorvate.  Huzzah!

This is my new section of my blog:

Chasing the Rabbithole

One quote in a report I read this morning while chasing this rabbit was through Yahoo written by Rick Newman via The Exchange to me seemed a little bit of a dis.  The report was trying to sound in the middle and explaining that the good ole boys way of having dealerships was essential to Tesla becoming a player.  This quote “Tesla obviously feels differently, arguing in another blog post (the company’s preferred way of communicating with the press and public)” bugged me.  Why?  because I could not help but wonder, if Tesla Motors has the mindset of bringing the cars from the manufacturer to the people – it only makes sense that the information they chose to communicate is delivered the same way.   Huzzah to Tesla again!

Writers note – Tesla announced its 80th charging station on March 16th, 2014 – just one day after I wrote this article – another Huzzah!