I updated have updated a few items.
Every businessperson knows one must identify their potential market. That is what demographics is all about, right? Not so fast, my friend. In today’s ever-changing world, we now need to incorporate a new factor, the generation. The lines blur between generations and two people 5 years apart may identify themselves with the older or younger generation. A person born at the end of Generation X might identify with Y and
a person born at the beginning of Generation X might identify with the Baby Boomers. Everything plays a factor now including where they grew up, if their parents were divorced or not, how much they and their parents make. Let’s take a look at the description of each generation, not their actual age, although I do reference what years each is most likely born.
The Greatest Generation
Born between 1901 and 1925, this generation also has been called the Depression…
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