Facebook will have a mandatory change to the timelines of all Fan Pages. This change will happen across the board on June 6, 2014. I have noticed a few things that you must modify on your posts. Subtle, but necessary.
UPDATED Edit – I just received a notice on a client page “Your Page will automatically be updated on June 18. Learn More“. That link is old news. This post has to do with something they DON’T talk about – posting and linking images. Judging from past events – my best estimate is – if you chose to update your page already that will still happen June 6th. All others not chosen to go to the new format will update on June 18th. In addition, today (June 4th) descriptions seem to be showing again, hopefully they got that bug fixed. – Will
When you post a link – to your blog for example, you must have pictures at least 400 pixels wide. I recommend higher but 400×300 seems to do the trick. Why? If your image is smaller – Facebook is removing the description of the post. Here is an example of a small image:
This was my last blog. Yeah, I am a bit busy.
Here is a better post with a large image:
Notice the description shows up? The first example will show or not show the description – without any notice. I mean – it shows the description in the preview – then disappears when it posts. However – if your image on your blog is 400×300 or bigger – its shows the way on the bottom every time. Since you can only edit the top – this is a crucial choice to consider before posting.
Lets say the image in the blog is too small – there is an easy fix for that. Go to the blog – right click your mouse (CHROME ONLY) and choose “search Google for this image”. You will find the image over and over in all sizes available. Simply save and then insert the larger same saved image and your post is golden. FYI – this is a great tool for check copyrights. Using your own pictures is best, but if you must use a picture that you THINK is OK, use this tool and make sure you check every image for copyright notices.
Chasing the Rabbithole
Hash-tags. While researching how to fix this and a couple of other posting issues, I came across a site called Hashtagify.me designed for Twitter. The neat thing is – I can put in a subject and come up with ideas on what hash-tag to use on Facebook. I notice with the proper use of relevant hash-tags I can double to triple the views of a single post. Here is the tricky part, DO NOT OVERUSE the hash-tag. 1-2 is best – the 3rd or more don’t show and also seem to drop #2. If you use 4 or more hash-tags (Facebook, remember?) then none of them work.
William Hard works for CompleteMarkets as a Sr. Social Media Specialist
CompleteMarkets.com “Where Insurance Goes to Network”