Are you connecting with your clients? Or are you just making noise?

I keep saying this over and over, whether you have been in social media for a few years or you are just getting started – you initial connections are your framework.  Lets see if you can answer this question easily – if some unknown company asked you to “like” or “follow” their product , would you?  Even if you did, would you interact with them just because you saw some post?  Maybe if it was funny or cute, but seriously, would you buy a certain tire for your car just because they had a cute kitten playing in a tire?  If you won’t do that, what makes you think anyone would?

Kittens in a tire










Photo courtesy of Puppies are Prozak

Let’s start over.
I am going to use another tire shop example.  Suppose you see a post from a local company that your friend likes.  You friend has commented that they got a good deal on the tires, the salesman was helpful and they were in and out in a reasonable time.   Now if you saw that post and you happen to be needing to replace your tires, would you look up the company and give them a call?  Much more likely.  This is what I am driving at.  Engagement is needed to produce an action.  Getting your current customers to like your page takes nothing more that a specialist (such as myself) who can connect YOUR social media pages to YOUR customers.

Once you find them, then you seduce them.  Get your customers to write about their deal.  Get them to comment on you post about your store or product.  Build your framework then ENGAGE your customers.  Then, and only then, can you start with the cute kittens campaigns.

Tesla – Huzzah!

I love cars.  I love horsepower, driving fast, the thrill of cornering racing – all of it.

I love technology.  Computers, music equipment, audio, video, communication devices.

Combine my 2 favorite loves and what do you get?  Tesla!

I have been fascinated with the man, the myths, the band (80′s) and now the car.   Nickola Tesla to me represents the underdog with a vision.  Elon Musk has rightfully named his car.  I applaud the “stick it to the man” attitude of Tesla Motors.  Telling the dealerships where to go.  Telling the oil barons where to go.  All the while giving us a sexy, powerful vehicle AND putting in charging stations (Tesla owners use them for FREE) enabling us to go where we want.  79 Supercharging stations in America according to their blog.  Drive from LA to Chicago and New York for FREE!  WOW.  The all wheel drive family truckster comes out in 2015.  Rumors are that after the Gigafactory is finished they will be able to produce a low-priced car.   If that vehicle is under 20k and I don’t have to fuel it – sign me up!  Tesla – putting the innovate back into motorvate.  Huzzah!

This is my new section of my blog:

Chasing the Rabbithole

One quote in a report I read this morning while chasing this rabbit was through Yahoo written by Rick Newman via The Exchange to me seemed a little bit of a dis.  The report was trying to sound in the middle and explaining that the good ole boys way of having dealerships was essential to Tesla becoming a player.  This quote “Tesla obviously feels differently, arguing in another blog post (the company’s preferred way of communicating with the press and public)” bugged me.  Why?  because I could not help but wonder, if Tesla Motors has the mindset of bringing the cars from the manufacturer to the people – it only makes sense that the information they chose to communicate is delivered the same way.   Huzzah to Tesla again!

Writers note – Tesla announced its 80th charging station on March 16th, 2014 – just one day after I wrote this article – another Huzzah!

Kevin Bacon and Twinder – is there a connection?

Yesterday the world was sharing this very funny video by Kevin Bacon.  Unless you live under a rock, you have probably seen it.  For those that haven’t, Kevin very seriously tries to address Millennials about 80’s awareness.  I laughed at the “getting nuked” part – since I lost a couple of friends that way also.  But something about it bothered me. 

The first time I saw it, he said something about Twinder.  I dismissed it at a purposeful mispronunciation of Twitter, a crack at my generation and our mixing up our social sites.  Many of my friends’ call Facebook Facecrack since it tends to be addicting.  I have heard people call Myspace Myface and so on.  I have heard friends refer to Myface, Spacebook, Facecrack (my favorite) and so on.  Then I shared the video with my wife and when he said it again – I thought “wait – is there such a thing as Twinder?”  The horrified thought that I was one-upped by a celebrity regarding any legitimate social site was appalling to me since social media marketing is my job.  I had to Google it immediately! Twinder is a proposed search engine for Twitter – based in cloud computing (that is my simple understanding from reading it  once – read more yourself) I see many sites come and go so I really don’t pay a lot of attention until it at least becomes a factor.  Then again, I usually at least know what each site or application is, even if their existence is a blip.  How did I miss this?

This thought continued to plague my dreams and was even wondering over breakfast “did Kevin Bacon drop the word Twinder as part of a clever marketing scheme?”  WOW!  What a sneaky way to get the word out.  Bury the single word “Twinder” in a joke PSA that has a major show (The Following) perceived as the money behind the joke.  Because guess what?  It made me look Twinder and discover it was at least a thory.  Now that I read about it, of course I wanted to try it.  So this morning I set to work, Googling furiously and reading every single reference I could find (truth, I spent 15 minutes).  I found one Google reference “Twinder app” and found an announcement from Reddit 4 days ago that Twinder app was now available.  That took you to to find your long lost twin, which laughed at me for believing Twinder was real – which then took you to, another matchmaking site.  Other than that, this looks a rabbit hole – or is it?  Did Kevin do it on purpose?  Does he have a stake in the real Twinder?  Or is it all just a big joke?  You decide.

Earlier this morning before I had coffee – I misspelled Keven – I have corrected it – I was late to work at the time.  Please excuse me Kevin – I thought it looked wrong!

Full Flight – Feb 22 at Le Dolce Vita Tasting Room

Le Dolce Vita Tasting Room


The first official gig of 2014 is booked and ready to go!  Full Flight is the name of the band.  Full Flight will often have Rebecca Allen on flute or bass.  Special guests will join from time to time.  I have “crafted” a special blend of Classic Rock, Alternative, Originals and new songs all done in a singer/songwriter type style.   Not too laid back, not too loud – just right to enjoy, talk, have fun.

Le Dolce Vita Tasting Room is one of my favorite places in Big Bear to hang out.   I usually gig there once or twice a month.  The owners, Bryan and Valerie Bianchi and some of the nicest people you will ever meet.  Le Dolce Vita Tasting Room (LDVTR for the rest of this post) is a fabulous place with a 5 star rating and 53 reviews on YELP!  Easy to find in Big Bear Village – it is right across the street from Northwoods Resort.

In addition to endless wine, Brian keeps a good stock of beer from Hanger 24 and other choice breweries.  Chocolate Porter, Summer Ale’s even a Jalapeno Cherry Bomb.

I forgot to mention SAKE!  Brian and Valerie added Sake last year and let me tell you, it changed the way I thought about this Japanese drink.   Did you know that upper end great sake is often served chilled – not hot?  Did you know that sake, like fine crated beer, is often cloudy?

No matter what, if you are in Big Bear – you must stop in, hopefully when I am playing.  You will have one of the most memorable times and you might learn something too.

Le Dolce Vita Tasting Room Facebook Page

Full Flight at Le Dolce Vita Facebook Event Page

Looking through a beer glass